// website
product drop
Designer // Project Lead
style created with Dave Shaw
challenge
we’re moving to weekly product drops and need a system to quickly produce digital assets
goal
create a landing page template with high conversion
research
utilizing FullStory to observe user journeys
finding areas in current layout where users become stuck
discovering most people don’t scroll past the first few products
ideation + iteration
A/B testing landing pages with customer reviews
A/B testing shorter hero imagery
discovery: users purchase when a customer review is within the first scroll
implementation
creating a standard layout
applying aesthetics for that product to the templated layout
impact
with this layout we saw a 30% increase in conversion
the page brought in over $10k in a 24 hour period
product drop
Designer // Project Lead
layout created with Kelly Taylor
challenge
we’re dropping a new look for our products and need it to be big
goal
create a landing page to show off the new look
research
pulling inspo from glossier, drunk elephant, etc.
ideation + iteration
exploring layouts with the CTO, Kelly
discoveries: larger imagery will draw people in + video will be key to show off product function
implementation
working with dev to QA design
throughout this process the dev engineers and i sat together, making sure we’re aligned on design and function
impact
in the first few days of the launch, sales doubled that of their previous 3 months